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Keeping the Balance Between Collections and Customer Relations If you want to maintain a healthy cash flow, you must keep on top of your accounts receivable, and that will inevitably mean sometimes chasing late payments. But collecting overdue accounts must be handled properly, because, on the one hand, you must be firm enough to ensure…
Bolster Profits by Focusing On Current Customers Your business can’t grow without continually acquiring new customers. However, it’s your recurring customers who are your company’s lifeblood. They not only drive most of your sales, they also provide free word of mouth advertising. Keeping their loyalty needs to be your company’s highest priority. If you want…
Improve Profitability by Focusing on Existing Clients During the holidays it is especially fitting that we focus on our current customers, those who have helped us grow and become successful. Yet, many businesses focus their promotional efforts on acquiring new customers, while ignoring a very obvious and much easier way to increase sales—existing customers. With…
During the holidays it is especially fitting that we focus on our current customers, those who have helped us grow and become successful. Yet, many businesses focus their promotional efforts on acquiring new customers, while ignoring a very obvious and much easier way to increase sales – existing customers. According to Bain & Company, a 5…