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Customer growth is an important metric that tells you how well your business is doing. This statistic can fluctuate across a variety of fields, and there may be periods of positive or slowing growth as you manage your business over time. An important step in your success strategy involves knowing what to do if you…
Accounts Receivable Team’s Actions Part of Brand Experience It is common practice for accounts receivable (AR) processes to be managed by the finance department. After all, a sales invoice is an accounting document, and chasing debt is a finance problem. It may be practical for accounts receivable to be managed by the finance department. But…
Bolster Profits by Focusing On Current Customers Your business can’t grow without continually acquiring new customers. However, it’s your recurring customers who are your company’s lifeblood. They not only drive most of your sales, they also provide free word of mouth advertising. Keeping their loyalty needs to be your company’s highest priority. If you want…
Improve Profitability by Focusing on Existing Clients During the holidays it is especially fitting that we focus on our current customers, those who have helped us grow and become successful. Yet, many businesses focus their promotional efforts on acquiring new customers, while ignoring a very obvious and much easier way to increase sales—existing customers. With…
Defuse Tense Situations and Retain Loyal Customers In every business at some moment in time, there will be an angry or disgruntled customer. If you do not deal with the annoyed consumer in the correct way, you can make the situation worse causing unnecessary drama and possibly negative reviews that can damage your reputation. These…
Recession-proof Your Business with these Simple Tips An economic downturn can spell disaster for a typical small business owner. Small businesses often run at a very tight margin, and may not have the capacity to cut prices or significantly lower costs. This presents their business leaders with some sizable challenges, and it’s not surprising that…
One of the premier components of sound business strategy and sustainable growth is exceptional customer service. Fail at this and you’re likely to fail in business. While many business owners invest in product quality, marketing and sales, customer service is an area that warrants the same level of attention. You can start your customer service…