Going green does more than just protect the environment. Going green just might be the growth strategy that your business needs. Going green, i.e., conducting your business in an ecologically responsible way, can possibly give you a lead over your competitors.
For instance; Michelin, the world’s largest buyer of natural rubber, recently announced a zero deforestation policy that extends to providing sustainable income for locals. And Michelin isn’t the only company. In fact, tens of thousands of companies are striving to be more eco-conscience. Why? Not only is it the right thing to do, but going green sets a company apart from their competition.
Worldwide, consumers are giving their green money to businesses that are green. Consequently, these businesses are buying from other businesses that are also green. So, if you have a B2B company, then you may already feel the pressure to be greener. And if you’re not, you’re probably green with envy that your competition is already moving in that direction.
Here’s the problem. Going green costs money. Many businesses want to go green, but they just can’t afford to do so and keep pricing competitive.
Use Alternative Financing to Go Green
One of the best ways to create the capital needed for going green is invoice factoring, where you are trading one asset, invoices, for another asset, cash. By selling your invoices, you generate immediate cash without creating any debt. When you have an influx of cash you can upgrade your infrastructure with solar panels, switch over your fleet to bio-diesel fuels and engines, invest in software that allows your business to go paperless … the options are yours to explore.
If your company needs to create the cash flow to take your company green, give Universal Funding a call at 1-(800) 405-6035 or complete our rate form and a factoring specialist will get in touch with you right away.